• OUR STORY

WHO WE ARE

WALK FRESH is a boutique sneaker cleaning and shoe-care service providing the best sneaker cleaning, suede/nubuck refurbishing and mainte- nance, shoe shining and Repairing services for all footwear brands, makes and materials.

“OUR PASSION TO CREATE A BRIGHTER, MORE INSPIRED COMMUNITY IS WHAT DRIVES US AND WHAT INFORMS OUR BUSINESS MODEL AND BRAND STRATEGY.”

OUR PURPOSE

We find our freedom in what we do. We get the chance to define ourselves and be part of a family. Some of the processes and techniques we use are not found in textbooks or the Internet. They are original; these are skills handed down by those before us. This is a legacy from our grandfathers, fathers, uncles and now us. The skill of utilising a toothbrush for polishing shoes to using tissue paper for drying sneakers are those we have inherited.

AWARD WINNING SNEAKER CLEANING SERVICE

REASON TO BELIEVE

To us, WALK FRESH is a home that provides a space for us to build one another and circulate positive conversation. In this home, we remind ourselves about the importance of contributing positively to the world. WALK FRESH is our hope for the opportunities unseen, and a hub filled with possibilities for every youth in our country. Our passion to create a brighter, more inspired com- munity is what drives us and what informs our business model and brand strategy.

“FOR THOSE OF US WHO GREW UP IN THE TOWNSHIP, OUR CRAFT IS OUR MEDIUM TO NARRATE OUR CULTURE AND TRADITION TO THE WORLD. EACH DAY WE ARE PRESENTED WITH AN OPPORTUNITY TO PRESERVE AND TO HOLD ON TO OUR GRANDFATHERS HERITAGE OF POLISHING SHOES ON SUNDAY AFTERNOONS FOR

EXAMPLE. THIS GIVES US A SENSE OF BELONGING AND OWNERSHIP.” – LETHABO MOKOENA